Post by account_disabled on Feb 28, 2024 4:02:32 GMT
For most brands, regular posting on Facebook is like vitamin C for Jerzy Zięba's followers. Only those who use it think that it really brings real results. Can such a bold thesis be defended at a time when a huge number of brands regularly create content on Facebook?I do not deny communication on Facebook as such, but I want to question the activity of periodically publishing posts to consumers. Most brands waste their resources by acting this way. Does this mean that such tactics do not translate into increased sales? It's not the point. We must remember that when making every decision, we always incur opportunity costs.
That is, we bear the cost of being able to spend our resources in a different way, obtaining alternative results. The opportunity cost of periodic publication on Facebook is that we could achieve better results with the same resources, but allocated in a Chinese Europe Phone Number List different way. Moreover, the considerations from this article can also be transferred to other social media platforms, such as Instagram, YouTube or TikTok. The issue does not only concern the Facebook platform, but also the way brands distribute communication. In order to understand our considerations, it is necessary to be aware of the purpose of enterprises. One of them, crucial for long-term survival, is increasing profits.
In a simplified approach, we can achieve this goal using marketing activities in new customers, increasing the frequency or value of purchases from existing customers including cross-selling or up-selling or increasing margins. Therefore, all marketing activities serve the above, and conversations about communication effectiveness must have these goals in mind. In the industry, we often do not refer directly to profit growth, but to marketing indicators such as brand awareness spontaneous or supported or eSOV, etc. However, these indicators are correlated with profit growth and are characterized by a cause-and-effect relationship. So let's remember that even if.
That is, we bear the cost of being able to spend our resources in a different way, obtaining alternative results. The opportunity cost of periodic publication on Facebook is that we could achieve better results with the same resources, but allocated in a Chinese Europe Phone Number List different way. Moreover, the considerations from this article can also be transferred to other social media platforms, such as Instagram, YouTube or TikTok. The issue does not only concern the Facebook platform, but also the way brands distribute communication. In order to understand our considerations, it is necessary to be aware of the purpose of enterprises. One of them, crucial for long-term survival, is increasing profits.
In a simplified approach, we can achieve this goal using marketing activities in new customers, increasing the frequency or value of purchases from existing customers including cross-selling or up-selling or increasing margins. Therefore, all marketing activities serve the above, and conversations about communication effectiveness must have these goals in mind. In the industry, we often do not refer directly to profit growth, but to marketing indicators such as brand awareness spontaneous or supported or eSOV, etc. However, these indicators are correlated with profit growth and are characterized by a cause-and-effect relationship. So let's remember that even if.